Oct 8, 2020Here Comes Intelligence…Artificial IntelligenceDependency on AI in marketing communications enhances ROI in digital media.
Sep 3, 2020Captivate the CaptiveIt really is that simple, that’s what we are here to do, no fancy words, no algorithms needed: create the right message that makes them stop
Jul 30, 2020Work From Home: A Blessing In DisguiseIn March 2020, Covid-19 sent most of the work force home, with the only exception being the front-liners; to whom we are eternally grateful.
Jul 24, 2020It's A Small World After AllToday’s world has become completely digital, it has changed the world and everyone’s life.
Jul 18, 2020Adapting to Consumer HabitsAre companies / brands ready and accepting of this new behaviour and adapting their models to it?
Jul 1, 2020The Right InfluencerThe era of social media influencers is in full effect in Saudi Arabia. With different messages, personalities and approaches
Jun 23, 2020Navigating the New Era of Consumer Culture Advertising continuously follows us around like a shadow, even though many are not aware of its impact.
Jun 17, 2020THE GAME HAS CHANGEDWe can now start to pay our respects and extend our condolences to conventional newspaper, magazine and even radio
Jun 16, 2020NOT ALL OF US ARE GIVEN BURGERS AND SOFT DRINKSNot all of us are given burgers and soft drinks to sell.
Jun 10, 2020YOUR VOICE OR MINE15 years ago, a new word was added to the English dictionary: PODCAST, the audio blog that allowed listeners to download audio files and ...
May 30, 2020The Future Starts NowThey say the future belongs to those that prepare for it today...The strategy is in place, the objectives are clear, and the market waiting