Human Connections
Many of us have gone through the exercise of humanising a brand.
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REMEMBER WHEN YOU ASKED FOR OUR OPINION?
- Oct 8, 2020
Here Comes Intelligence…Artificial Intelligence
Dependency on AI in marketing communications enhances ROI in digital media.
- Sep 3, 2020
Captivate the Captive
It really is that simple, that’s what we are here to do, no fancy words, no algorithms needed: create the right message that makes them stop
- Jul 30, 2020
Work From Home: A Blessing In Disguise
In March 2020, Covid-19 sent most of the work force home, with the only exception being the front-liners; to whom we are eternally grateful.
- Jul 24, 2020
It's A Small World After All
Today’s world has become completely digital, it has changed the world and everyone’s life.
- Jul 18, 2020
Adapting to Consumer Habits
Are companies / brands ready and accepting of this new behaviour and adapting their models to it?
- Jul 1, 2020
The Right Influencer
The era of social media influencers is in full effect in Saudi Arabia. With different messages, personalities and approaches
- Jun 23, 2020
Navigating the New Era of Consumer Culture
Advertising continuously follows us around like a shadow, even though many are not aware of its impact.
- Jun 17, 2020
THE GAME HAS CHANGED
We can now start to pay our respects and extend our condolences to conventional newspaper, magazine and even radio
- Jun 16, 2020
NOT ALL OF US ARE GIVEN BURGERS AND SOFT DRINKS
Not all of us are given burgers and soft drinks to sell.
- Jun 10, 2020
YOUR VOICE OR MINE
15 years ago, a new word was added to the English dictionary: PODCAST, the audio blog that allowed listeners to download audio files and ...
- May 30, 2020
The Future Starts Now
They say the future belongs to those that prepare for it today...The strategy is in place, the objectives are clear, and the market waiting
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