ANOTHER WORD FOR CREATIVITY IS COURAGE
Every day, we depend on creativity, culture and technology to create emotional bonds between brands and consumers. We challenge the conventional as we delight, surprise and disrupt. Our approach to creative communication strategy is built on experience, intelligence, dialogue and most of all courage.
THE KINGDOM THAT
Another In Kingdom's video "The Kingdom That Inspires" that was created for GoZahid in partnership with the Saudi Tourism Authority showcases the breathtaking summer destinations across the Kingdom. In its first days the campaign the video has already generated over 1.2 million impressions and 78,000 engagements on social media that have led to over 19,800 click throughs.
WE'LL KEEP IT SHORT
WE ARE SHORTLISTED!
Another In Kingdom's video "They Drive" that was created for Zahid Group's Transport Group has been shortlisted for the Campaign and PR Week 2021 Brand Films Awards (Public Affairs Category). This is the first time a Saudi Arabian marketing communications company has been shortlisted at these prestigious awards and we can only thank Zahid Transport Group for their trust and inspiring brief!
Here's the link to the announcement.
SNOWING IN JEDDAH!
20 days after reaching an agreement with Red Sea Mall, we've already helped make it snow at the Mall! From location branding, to animation and social media designs the team at Another in Kingdom has been hard at work "Letting it Snow!"
DARE YOU TO SAY IT!
Empowering Individualism, means loving yourself everyday! It is not about waiting for someone else's validation. Yes we said it and we invite you to say it too!
DO YOU SEE ME?
Another In Kingdom is proud to announce the start of a new and exciting partnership with New York based Imayla Beauty. Another In Kingdom will help develop the brand's global communication strategy through disruptive and engaging messaging and execution. Find out more about Imayla Beauty.
IT'S GOING TO BE DELICIOUS
The team at Another In Kingdom recently completed the naming, logo design and comprehensive brand manual development for AstraLicious, a subsidiary of Astra Markets focused on delivering goodness in every bite. Stay tuned as the brand's launch campaign date gets closer and closer.
...to ensuring that every one of our clients maximise their return of investment from sponsorship opportunities; as was the case with Zahid Group's recent Oryx Club sponsorship of the Aramco Ladies International Presented by the Public Investment Fund. The Golf Tournament was held between the 12-15 November 2020 and has received global coverage. Zahid Group is committed to diversity in the workplace and the empowerment of women.
GUESS WHO'S BACK?
The entire team at Another In Kingdom is excited to welcome back Astra Markets; Tabuk, KSA's leading supermarket chain that's committed to redefining value for Tabuk shoppers. Another In Kingdom will be overseeing Astra Market's marketing communications requirements across conventional, social and digital.
SUMMER & GOZAHID ARE BACK
In July 2020, Another In Kingdom won back the marketing communications business of Zahid Travel and GoZahid. Coming out of the gates swinging; two social media campaigns were launched promoting a summer of staycationing. Within the first 48 hours, over 1,700 "request a quote" conversions were achieved. This result is just a beginning and represents a significant immediate impact on bookings for the Zahid Travel brand. Zahid Travel is one of the Kingdom's oldest and most respected Travel Agencies.
FOR US BY US
In July 2020, Another In Kingdom was commissioned by Zahid Group to develop the concept and produce the video for what became known as "for us by us" a message from the Group's employees to the Group's employees, reminding themselves and their peers to be safe and follow guidelines 24 hours a day in order to protect themselves, their co-workers and their loved ones.
The project took eight days from briefing till release and involved production houses in Saudi Arabia and the United Kingdom, with videos taken in three continents and involving 44 talents / employees.
WE ARE ALL RESPONSIBLE
During the first days of the pandemic's full lockdown in Saudi Arabia, (March 2020), Another In Kingdom was commissioned by Altaaqa Alternative Energy Solutions and by Zahid Transport Group to develop videos that would illustrate their commitment to the Kingdom's dedicated slogan "We Are All Responsible".
The challenge: create these videos without being able to go out on the streets for videography, without having access to editing facilities and within 48 hours. The end result: A reach of over 2.8million and over 417,000 positive engagements (combined).